Why Quick Commerce Can Kill Investor’s Returns ?
Posted By: Admin
There has been a recent spate of quick service options in the E Commerce space namely Zepto, Flipkart Quick , Bigbasket Instant etc. All these are categorized as Quick Commerce companies, these quick commerce companies and these segments are estimated to be worth hundreds of billions of dollars. So these commerce companies are attracting investors in droves to invest in them.
What is quick commerce ? Quick commerce is a company that can deliver products or services to you in 10-30 minutes. In fact my nephew tells me Zepto delivers in 10 minutes your soap, shampoo, or noodles. In fact if they miss that deadline, they even provide you credits to your account.
Quick commerce does have a role, it is for emergencies and absolute essentials without which one’s life goes through challenges. However increasingly when I look around I find that people are getting used to these quick commerce even for their routine purchases.
Here’s where I have a problem with that, when you know you can order and get your stuff delivered in 10 mins,
- You don’t need exercise a virtue called Patience, so you basically get used not waiting for anything at all, over periods of time you expect instant action, rewards, recognition etc… in every aspect of your life ;
- You don’t need to plan, traditional grocery purchase meant you had to plan and make a list lest you have to go back again; so one needed to check and plan, that has been made redundant ;
- You get used to paying Rs 30/- for a toothpaste that you are buying for Rs 45/- , while at a single transaction it may not matter, over a month the cost of many similar transactions makes the cost of purchases fairly high ( now you would argue that fuelling your vehicle to go to the store also costs money, true that, let us walk then).
But none of these reasons are even close to the one reason why I hate these instant karmas, it is to do with investment habits, as my guru Warren Buffett once said,
“No matter how great the talent or efforts, some things just take time. You can't produce a baby in one month by getting nine women pregnant."
Investing and creating wealth therefrom is one such thing.
The more you expect quick money, the more likely it is that you will quickly become a pauper. Dealing in money requires some deep introspection on one’s needs, a calm sense of decision making as the investment vehicle needed and the patience to wait for the outcome to happen.
The greatest investor ( Warren Buffett) has been at it for 80 years ( started when he was 11 years).
I dare say that Patience is as important as getting the investment choice right, because the absence of it can compromise your wealth creation by making you enter & exit in an untimely and unrewarding manner.
Today’s quick commerce users must ensure that they do not carry this expectation to their wealth creation journey and learn the art of waiting patiently for their investments to bear fruits over the long term.
By Babu Krishnamoorthy, Chief Sherpa
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Category Finsherpa | Tags Financial Freedom
